Stellantis cancels oft-delayed electric Ram 1500, cites slowing demand for segment
Published in Automotive News
WASHINGTON — Stellantis NV has scrapped development of its all-electric Ram 1500 pickup truck, the company said Friday.
The transatlantic automaker made the move amid worsening consumer appetite for electric vehicles and significant rollbacks under Republican President Donald Trump of federal programs meant to support an industrywide transition to EVs.
“As demand for full-size battery electric trucks slows in North America, Stellantis is reassessing its product strategy and will discontinue development of a full-size BEV pickup,” Ram said in a statement shared by spokesperson Noah Thanos.
The outright cancellation comes after multiple delays. After being unveiled in 2023, the pickup was initially expected to be out by late 2024. The latest update from May indicated the model would launch in 2027.
Ram still plans to sell its range-extended electric vehicle, or REEV, version of the pickup but under a different title than previously planned. The model formerly known as the Ramcharger will now be called the Ram 1500 REV, assuming the name of its now-canceled sibling.
The vehicle will use a new technology that pairs a battery with an onboard gas generator — a 3.6-liter V-6 Pentastar engine — for on-the-go recharging. Production is slated to begin in 2026.
"This vehicle will set a new benchmark in the half-ton segment, offering exceptional range, towing capability, and payload performance," the company said.
The battery-only Ram 1500 cancellation is the latest in a wave of pullbacks on electrification — especially in the light-duty truck segment — from the Detroit Three.
Ford Motor Co. said in August that it was delaying the launch of its next-generation electric full-size pickup truck to 2028. In the meantime, the Dearborn-based automaker announced plans to invest $2 billion in its Louisville Assembly Plant to reinvent its traditional moving assembly system in a bid to achieve EV cost savings and produce a midsize electric pickup to be priced around $30,000.
General Motors Co., for its part, was planning to build electric trucks at its Orion Assembly plant in Metro Detroit before changing course due to market conditions. Instead, the company said in June that gas-powered full-size SUVs and light-duty pickups are coming to Orion as part of a $4 billion investment.
Stellantis has spent much of the year pivoting back to fan-favorite, internal combustion offerings after a poor performance in 2024 that damaged the company's reputation with dealers, hurt its share price on Wall Street and resulted in the resignation of former CEO Carlos Tavares.
New Stellantis boss Antonio Filosa, a senior executive with the company since its formation in 2021, has worked to reverse those trends.
"What we want to achieve for the rest of the year is a gradual, sequential acceleration," Filosa said on a July earnings call, making his CEO debut. "We do that by launching new products, improving our execution, and by taking all the tough decisions needed, as we started doing in H1."
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